Urban Trends: Tracing City Growth from 1950s Malls to Future Regenerative Estates

The Rise of 1950s Suburban Malls

Ernesto van Peborgh
7 min readSep 22, 2023

In the vast tapestry of history, socio-technological and socio-economic trends have persistently steered human behaviors. The emergence of new socio-technological landscapes, time and again, has reshaped our environments, interactions, and aspirations. The 1950s remained an emblematic period, witnessing the convergence of suburbanism’s appeal, consumerism’s flames, and automobile’ expansion. Such elements converged to catalyze a revolution, rendering shopping centers and malls the community’s core.

This era epitomized the transformation of our living systems, resonating with an era of innovation and expansion.

The historical emergence of shopping centers, from ancient bazaars in the Middle East to the malls of post-WWII America, depicts a broader narrative of urban evolution. The post-war suburbanization phenomenon, bolstered by policies like the G.I. Bill, spawned new residential terrains, devoid of inherent commercial districts typical of urban centers. The increasing enthrallment with cars accentuated this gap, birthing shopping centers as the new urban nuclei.

The Modern Mall and Beyond

While shopping centers existed before, the “mall” format particularly revolutionized the concept. Southdale Center in Edina, Minnesota, which opened in 1956, is often credited as the first fully enclosed, climate-controlled mall. Its design by Victor Gruen was not just about shopping but also about creating a communal space. This model proved scalable and replicable, with malls featuring multiple stores, ample parking, and often anchored by major department stores to drive foot traffic.

Yet, today stands distinct from the 1950s. The horizon now hints at another profound shift, not just rooted in convenience but in a deeper, more urgent context.

Our planet’s agonizing cries and imminent ecological crises mandate not just adaptive measures but a reimagining of existence.

The world now stands at a crucial juncture. We observe mixed-use developments heralded by the digital age, merging living, working, and leisure, alongside a resurgent interest in urban life, especially among the youth, catalyzing urban renewal endeavors.

Trending Urban Paradigms

Yet, amid these transitions, many touted “smart cities”, laden with technological marvels, often overlook the intrinsic human essence. Such cities, while technologically rich, may lack soul, reminding us that technology, although transformative, doesn’t singularly define urban success.

Neom, a pioneering vision for a futuristic megacity stretching across the temperate northwest of Saudi Arabia, embodies the potential and pitfalls of the “smart city” concept. While it represents a nexus of technological innovation and sustainable practices, there’s a palpable risk of sidelining the human element in its quest for next-generation urbanism. As with many cities that chase technological marvels, NEOM stands at a crossroads: will it be a beacon of modernity or a testament to the idea that technological grandeur, devoid of human essence, can lead to cities that shimmer in innovation but lack a soul?

Challenges and Opportunities in the Digital Age

The evolving landscape of urbanism is being reshaped by five transformative megatrends that challenge our traditional city structures and conceptions.

Instant global communication is turning urban settings into hubs of interconnected digital dialogues, erasing geographical constraints. A heightened global consciousness around Earth’s conservation, spurred by initiatives like the 30 x 30 Pledge, is influencing urban planning towards more green spaces and sustainable infrastructure. There’s also a discernible generational preference for community-driven, ecologically balanced urban lifestyles, particularly among digital nomads and the youth. This is mirrored by the dynamic evolution of work, as cities adapt to cater to the needs of a workforce that values flexibility and shuns the 9-to-5 office routine. Finally, in an era marked by rapid transitions, cities are being redesigned as centers of continuous innovation and learning. Collectively, these trends are driving a metamorphosis in urbanism, steering it towards a more interconnected, resilient, and sustainable future.

Digital nomadism, a burgeoning trend in modern work culture, is increasingly influencing contemporary urbanism. As individuals break away from typical office settings, they fuse professional flexibility with personal freedom. This shift, marked by a 131% surge in the U.S. from 2019 to 2022, contributes to a global tally of 35 million digital nomads. While once predominantly white males, the demographic is becoming more diverse. These tech-savvy professionals, known for their eco-consciousness, boast average earnings of $123,000 annually. Their lifestyle preferences, spanning from flexibility to eco-friendly living, community ties, tech-oriented amenities, unique experiences, environmental mindfulness, and love for slow travel, are shaping the evolution and design of urban spaces to cater to this mobile workforce.

From Urban Exodus to Civium: Reimagining Humanity’s Habitat in a Digital Age

“Civium” is a term introduced by Jordan Hall to describe a vision for the future of human habitation and community. In essence, the Civium represents a model of living that seeks to harmoniously integrate the best aspects of both urban and rural life and to make use of digital technology to facilitate more meaningful, human-centric community interactions and reduce the negative impacts of modern urbanization.

As urban structures as we know them are poised to undergo monumental shifts, technology is reshaping the contours of human urbanism. The allure of the virtual world, burgeoning with innovation and wealth, is drawing those loosely tied to urban centers towards alternative habitats. This migration away from the cities, counterintuitively, leads to a superlinear decline in both population and the cities’ intrinsic value. Aspects of our culture that were once city-exclusive, from the latest trends to the most niche crafts, now permeate even remote corners of the world, thanks to the digital realm. This isn’t merely a displacement; it signals the potential dissolution of metropolises that have stood for millennia.

However, as people seek new horizons, they’re not journeying into the unknown. They’re revisiting age-old, indigenous ways of life, embodying values that urbanization eclipsed. These individuals are in search of settings that resonate with deep-seated human desires: beauty, safety, community, and a supportive environment for raising families. It’s the dawn of “Civium,” a term denoting an ideal global network — a harmonious blend of wholesome humanity deeply rooted in their surroundings, yet interconnected virtually. Transitioning to this envisioned Civium isn’t a mere architectural or urban design challenge. It demands a holistic rethink, from governance models to economies, from food production techniques to waste management, and even reimagining interpersonal realms like family, education, health care, and spirituality.

Challenges and Opportunities in the Digital Age

In the vast landscape of innovative urbanism, Telosa emerges with a distinct vision. Yet, like many groundbreaking endeavors, it grapples with the age-old conundrum: can its ambitious tenets of “Equitism”, sustainability, and shared prosperity coexist with the very human need for connection and soul? While it beckons as a potential blueprint for future cities, it also serves as a reminder that technological and infrastructural marvels must be underpinned by the intrinsic essence of human spirit to achieve true urban success.

+Colonia in Uruguay presents another intriguing chapter in the tale of modern cityscapes. Marrying technological prowess with holistic urban living, its commitment to mobility, inclusivity, and sustainability shines brightly. However, as it carves its niche in the annals of urban evolution, it faces the pivotal challenge faced by many before it: ensuring that its vibrant ecosystems and spaces, while innovative, remain imbued with the heartbeat of human connection, lest it becomes just another city that is technologically rich but devoid of soul.

Vision for the Future: From Conventional to Regenerative Urbanism

TRAJECTORY-OF-ECOLOGICAL-DESIGN-©-BILL-REED-REGENESIS

Bill Reed’s paradigm shift, transitioning from conventional to regenerative, provides a profound perspective on our evolving journey in sustainability consciousness.

The real estate trajectory has mirrored these shifts. As the 1990s awakened environmental consciousness, subsequent developments like LEED Certification and innovations such as Green Roofs epitomized sustainable and restorative phases.

The horizon, however, aligns with Reed’s “regeneration” vision, forecasting the ascent of Carbon-Neutral Developments and Circular Economy Principles, culminating in Fully Regenerative systems by mid-century.

In the vast crossroads of urban evolution, we confront a pivotal question: Which path will humanity embrace for its future? One vision, championed by Jeremy Lent, paints a picture of “techno split” — Martian-like cities, largely isolated and indifferent to their environmental footprints, almost in defiance of the planet’s accelerating climate crises. In stark contrast, another envisions cities characterized by resilience and regeneration, where settlements don’t just exist, but actively nurture and renew the bioregions they inhabit. These would be places of mutualistic symbiosis, where humans and nature coalesce in harmony, each enriching the other.

The BioHub epitomizes this regenerative principle. It isn’t a settlement but a symbiosis. By emphasizing biodiversity restoration, community integration, local food systems, and renewable energy, The BioHub offers a blueprint for settlements that prioritize both human and ecological health.

The underlying theme remains steadfast: cities are dynamic entities.

Last century’s architectural feats, molded by various socio-economic waves, attest to this dynamism. As we peer into the future, the digital domain, intertwined with shifts in societal ethos, promises to herald another urban metamorphosis. The emerging vision of Holistic Urbanism champions cities reflecting collective aspirations. Notable examples include Cambodia’s Song Saa Reserve and Canada’s “The Orbit”, symbolizing this synthesis of tradition and modernity, nature and civilization.

As we embark on pivotal urban transitions, our challenge isn’t selecting a single model but harmoniously integrating the best facets of each. The endeavor isn’t merely building sustainable cities but sculpting regenerative ecosystems — urban landscapes harmonizing existence with nature’s rhythm. Our collective future seemingly rests on embracing this integrated, holistic dream.

In our march towards the future, we bear the responsibility of choice. Do we build dystopian hubs, estranged from nature, or do we create thriving ecosystems where every brick, path, and park resonates with the heartbeat of the planet? The BioHub provides a glimpse of the latter, a testament to what is achievable. The blueprints are before us; it’s time to choose our legacy.

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Ernesto van Peborgh

Entrepreneur, writer, filmmaker, Harvard MBA. Builder of systemic interactive networks for knowledge management.